Publicity Queen at Your Service

At Publicity Queen, that's exactly what you get... a Publicity Queen.

As one of our clients, you can expect an expert PR consultant who is absolutely focused on promoting your business so as to increase your profile and profitability.

She is a senior, highly experienced, formally accredited journalist or public relations specialist with at least five years' experience. She's also a businesswoman with a keen, passionate drive for success.

Your Publicity Queen is an expert at fusing the principles of business with the disciplines and creativity of public relations.

Our ultimate intention is to be one of your company's most trusted advisors, so our core objective in all that we do is your GROWTH - because we consider your success to be inextricably linked to our success.

Our Guiding Principle is Your Success

Definitive PR Value	we build your brand and boost your bottom-line
Active Partnership	we work as your partner in growing your business
100% Value Guarantee	we offer 100%value (& measure it!)
Client Selection	we work with clients who have the audacity to be the best

Definitive PR Value

At Publicity Queen, we have a results-based definition of publicity and it states:

"Publicity is the art of drawing attention to a company and eliciting favourable responses from the market".

As we've mentioned before, Publicity Queen is focused on building your brand and boosting your bottom-line, and we do this by using PR as the momentum to progress your target markets' positioning up the ‘Liking & Loyalty Scale©'.

Every activity that we undertake is based on encouraging your key stakeholder groups to hold an advocacy position.

Why? Because widespread market advocacy injects enormous, calculable currency into your brand and can dramatically improve your bottom-line through an increase in both the quantity and quality of your sales.

So, while we ask you to put the extra into the ordinary, we ask the same of ourselves so that together we present a formidable team jointly focused on your success.

Active Partnership

Publicity Queen is a public relations consultancy that works with clients as long-term partners - that's our speciality and to be honest, it's the only organisational setting in which the true worth of PR is fully realised.

We work with you closely to gain a deeper, more intrinsic understanding of your company and its operational goals so that we can incorporate these into the framework of your PR campaign at both a micro and macro level.

In directly linking our PR services with your commercial objectives, we can add true value to your company and measure our success by your success - and for us, that's where the real magic happens.

100% Value Guarantee

As a Publicity Queen client, we guarantee 100% value.

Offering this level of accountability is absolutely groundbreaking offer for a PR agency but our attitude is: ‘if you can't measure it, you can't master it'!

We have developed a framework of PR marketing metrics to measure key indicators within your organisation, and based on a shared reporting model, we correlate these figures and report on the value that we are creating for your business.

The major benefits in being able to quantify your publicity ROI are:

• You can quickly justify budgetary decisions
• It can highlight shortfalls in other areas of your business (eg. the sales function, customer loyalty etc)
• Your PR agency has a vested interest in working closely with you for your success

And of course we benefit too because in demonstrating our ongoing value to clients, we develop an extremely loyal following. Besides, Publicity Queen likes setting benchmarks within the public relations industry for others to follow...

Client Selection

There are four key attributes companies need to be truly successful in PR...

Differentiation	Think differently, do differently, brand differently
Innovation	It has to be new to be newsworthy
Determination	The big 'C' word: commitment - and lots of it
Domination	Market domination or world domination - whichever comes first!

We look to work with clients who are focused on success and with that, have a commitment to be different, to lead with new ideas and secure a market stronghold on their own terms.

It's companies with these leadership qualities that engage in PR that can excel from ‘good to great'.

And if that sounds like your company - we want to hear from you NOW!