TRUEpublicity is a publicity methodology that has been created and trademarked by Publicity Queen. Its proven formula enables us to produce extraordinary results - in fact, we guarantee 100% value.

While many other PR agencies are still using traditional media as their mainstay, we have turbocharged our approach and use four channels to generate publicity - that's TRUEpublicity.

T raditional Media

R eferral Partners

U nique Media

E publishing

Our secret is this... we cross-pollinate your marketing, public relations and promotions between all four channels so as to maximise your customer touchpoints and credibility.

So simple, unique and so brilliantly effective.

TRADITIONAL MEDIA

The traditional media (newspapers, magazines, radio and television) are recognised as the most widely accepted and accessible information sources in the public domain because we've all grown to heavily rely on them. We watch, we listen, we read and more importantly, we believe.

Traditional media holds enormous influence in the marketplace so exposure in this channel is extremely valuable and is a must for most PR campaigns.

Yes, I'd like to dramatically raise our market profile in magazines, newspapers, radio & TV

REFERRAL PARTNERS

Referral partners are individuals or organisations that hold particular sway in the marketplace because of their celebrity, identity, authority or longevity. These referral partners engender trust or awe; their endorsement can fast-track market awareness and support.

Leveraging off referral partners is the ‘power of association' at its most potent and is an essential component of any PR strategy.

Yes, I'd like to visibly enhance our reputation by associating with high-profile people and brands

UNIQUE MEDIA

Unique media are any promotional communication channels that you create: your website, enewsletter and blog, writing a book or hosting an event. The critical success factor with unique media is to offer editorial-quality content so as to establish compelling and valued resources that engage the market.

Seriously, unique media can be the most powerful publicity channels for driving sales. They simultaneously build credibility and create top-of-mind awareness like no other channel (and yet sadly, they're so often underestimated in the marketing public relations communications arena).

Yes, I'd like to radically improve the market's loyalty by creating our own powerful information tools

EPUBLISHING

Epublishing is the process of writing new, specific content or repurposing existing content to generate online publicity - the opportunities are limitless!

Epublishing is centred on publicising your information through a vast number of internet resources so as to drive traffic back to your own website.

Epublishing is the new public relations media - it's internet marketing, it's search engine optimisation (SEO), it's amazingly powerful and ensures that your target market can make contact with you online.

Yes, I'd like to drastically increase our ‘findability' on the internet by publishing content on a range of sites