TRUEpublicity
While many other PR agencies are still using traditional media as their mainstay, we have turbocharged our approach and use four channels to generate publicity - that's TRUEpublicity.
T raditional Media
R eferral Partners
U nique Media
E publishing
Our secret is this... we cross-pollinate your marketing, public relations and promotions between all four channels so as to maximise your customer touchpoints and credibility.
So simple, unique and so brilliantly effective.
TRADITIONAL MEDIA
Publicity Queen cultivates national credibility for clients by working closely with journalists to gain widespread exposure across the entire gamut of magazines, newspapers, radio and TV.
These traditional channels are widely accepted and accessible information sources and are extremely valuable, making them a must for most PR campaigns.
Yes, I'd like to dramatically raise our market profile in magazines, newspapers, radio & TV
REFERRAL PARTNERS
Referral partners are individuals or organisations that hold particular sway in the marketplace because of their celebrity, identity, authority or longevity. These referral partners engender trust or awe; their endorsement can fast-track market awareness and support.
Leveraging off referral partners is the ‘power of association' at its most potent and is an essential component of any PR strategy.
Yes, I'd like to visibly enhance our reputation via high-profile people and brands
UNIQUE MEDIA
Publicity Queen gives its clients increased reach to their target markets by creating proprietary, content-rich, promotional information channels.
The critical success factor with unique media is to offer editorial-quality content so as to establish compelling and valued resources that engage the market.
Yes, I'd like to radically improve market loyalty by creating our own powerful information tools
EPUBLISHING
Publicity Queen expands the online presence of its clients’ to increase their findability and interactivity with both existing and potential customers across an ever-growing plethora of internet sites and resources.
By writing new, specific content and optimising a vast number of internet resources, this will drive traffic back to the client's own website.
Yes, I'd like to drastically increase our ‘findability' on the internet by publishing new content
