At this lunch, Sally Romano, the Publicity Queen, will present an informative and practical "how-to" session that will help any business, small or large, generate more publicity. With a focus on building brand visibility and bottom line, Sally will use her trademarked TRUEpublicity^TM methodology on live examples from the audience.

So you have a small business and you want to stand out from the crowd. Without blowing your entire budget on advertising, how do you do that?