I love the immediacy of working with news media in all its forms, having grown up in a household where going to a TV station was normal, I have always been surrounded by the excitement and immediacy of broadcast media. 

It's exciting that I can think of an idea, pitch it to the right person, see it get picked up and then watch the effects of the dissemination of that message. 

I love the power of PR to inform, to advise and to inspire.