The wind has shifted in property markets across Australia resulting in a distinct change in property buyer profiles, according to a nationwide study released by independent property advisors Herron Todd White.

Ian Buchanan, Relationship Manager, Herron Todd White Sydney, said that as a result of high borrowing costs, investors had forsaken the property market in many Australian locations.

"When these purchasers exit, other astute buyers will fill the gap", he said.

"The challenge for Developers is to find out who they are, where they are, and how to market to them".

For example, Homebush Bay's market and its surroundings have slowed considerably over the last couple of years, however developers have remained confident. This confidence is echoed by no major decrease in the advertised sale prices, even while experiencing a softening market. In contrast to this confidence, there has certainly been a slow down in the release rate of development stages, which is in conjunction with the slowing market conditions.

"There are no obvious sign of incentives or rebates for these investors or any purchasers but this information is easily disguised," Mr Buchanan said.

"We continue to see the developers of this project pushing the investment aspect of their  development."

With rents rising across most of Sydney, developers have been able to readily market this favourable aspect to spark investor interest with this seeming to have become their focus, particularly to interstate purchasers.

"The developments in Homebush Bay are not considered market specific," Mr Buchanan said.

"They tend to be following the general trend of surrounding suburbs with similar type development. Although there has been a slow down in development with a weakening market, developers will continue to remain confident in the area especially with rents predicted to continue rising."

Herron Todd White is Australia's largest independent property advisory and valuation firm with 44 offices and more than 500 staff nationwide.