Good is the enemy of great

Australia's Largest Fundraising Directory 2nd Edition Released

Direct Digital
15 February 2008

The second edition of the Fundraising Directory, published by Direct Digital, has just been released and this time contains 25% more fundraising contacts across Australia.

The directory, proudly supported by Microsoft, contains over 400 suppliers of fundraising products and services and includes a state-by-state guide for fete and festival organisers.

From Tupperware demonstrations to photo puzzles, from book fundraisers to mobile animal farms, from show bags to amusement rides, the Fundraising Directory has opened up a world of ideas for Australia's fundraising volunteers.

Forty thousand copies of the Fundraising Directory are printed and circulated nationally every February. The directory is distributed free of charge to every school, childcare centre and kindergarten in Australia, as well as many sporting clubs, special interest groups and charities. It has rapidly become the primary resource for fundraising committees throughout Australia.

"The hardest part should be running the fundraiser, not finding the information in the first place", says Mandy Stevens.

While recognising that chocolate fundraising has become controversial in schools, confectionery companies are not excluded from the Fundraising Directory. ‘Schools make up only a quarter of our circulation, so we need to make it comprehensive for the benefit of all community groups', explains Mandy Stevens, ‘however ‘Food and Lollies' is only one category out of a total of 39.'

Supported by the top ranking websites www.fundraisingdirectory.com.au and www.fetesandfestivals.com.au, the Fundraising Directory offers unprecedented print and online resources to Australia's fundraisers.

About Direct Digital

Direct Digital was established in February 2006 by Mandy Stevens and Helen Creswick, and the company has quickly grown to publish eight online niche directories. Providing a unique and cost effective online opportunity for advertisers to reach their target market, Direct Digital's niche directories have proved extremely successful. With a turnover of over half a million dollars a year, Direct Digital has become a recognised name in niche advertising.

Direct Digital directories include the top ranking High School Formals directory, Kids Mall and the Corporate Party and Entertainment Directory.

Additional copies of the Fundraising Directory can be obtained for the cost of postage and handling at www.fundraisingdirectory.com.au or by calling 1300 653 305.

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