October 2011

Welcome to the October edition of Queentessentials, designed around the theme of Going Global, in recognition of several major events taking place locally, of planetary proportions.

The first of these is TEDX Brisbane 2011, which I will attend on Saturday 15 October at the State Library of Queensland, with more tickets being released today!  So in this edition we share yet another amazing presentation from the TED series, this time on the development of Google's NGram, a new global literary research tool.

Speaking of going global, we also witnessed last week the birth of Gruen Planet, the first television programme about our world of PR, so we caught up with its Producer, Jon Casimir, to discover what creating the show has taught him about the PR-sphere.

And in late breaking news we are excited to announce with our friends at The Growth Faculty a very exciting event taking place in December, Unwrapping Genius - The Global Leadership Forum featuring Martha Stewart, and many other world leading business icons.

As always, we love to hear from our readers, and to answer any questions you might have.

Yours in PR,

Sally Romano

Meet the Media: Jon Casimir

In honour of the launch late last month of the first prime time programme ever dedicated to the fascinating and fast-paced world of PR, our Meet the Media muse this month is the elusive Jon Casimir.

Here Jon is interviewed on the eve of the launch of his new baby, Gruen Planet, an exploration of the world of PR.

Click here to learn more

Grab from the Gurus: Aiden and Michel

The digitisation of information and literature has developed an increasingly useful series of new tools that can be used to source, reference and draw inspiration from.

In this TED presentation from July this year, Erez Lieberman Aiden and Jean-Baptiste Michel explain the development of Google's newest toy, NGram Viewer, which through the digitisation of 5 million books, has created a mega-database that has indexed the knowledge of our planet.

To learn more, click here

PR Tip: Strategic Partnerships

Publicity Queen works in close collaboration with The Growth Faculty as their PR Partner, and is delighted to be working with them in bringing to Australia

The Global Leadership Forum - Unwrapping Genius featuring Martha Stewart, and 5 other business rockstars.

Click here to know more

PR Stat: 50 million tweets/day

The growth of Twitter as a global media phenomenon shows no sign of slowing.

This month's PR stat shows that around the world, 50 million tweets are sent each day.

To learn more click here

Best Book: Gerald Stone

Since his arrival in Australia from the US in the early 1960s, Gerald Stone has been at the forefront of Australian news media.

His memoirs,
Say it With Feeling: Megastars, Media Tsars and Trailblazing TV map a fascinating journey through the world of Australian television, full of characters, genuine insights and illuminating stories.

Click here to know more

Best Site: InstituteForPR.org

When striving for excellence in any field, PR included, a quick and easy way to insert professionalism and quality into your strategic thinking and resources is to 'tap the brains' of the thought leaders in the field.

For PR there are few web resources more useful than the website maintained by the American Institute for PR.

Click here to know more

Royal Family Album

In this month's Royal Family Album we have much good news to celebrate, including another front page story for Diane Falzon on behalf of our longest-serving client, Animal Aid.

To see more click here

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