Australia's most popular bridal company, Bridal Events Australia, is launching an Australian first - a one-stop -shop for brides called 1800 BRIDAL.

1800 BRIDAL is a free call service, beginning in Melbourne, enabling brides to quickly and efficiently locate their local wedding supplier at the touch of a key pad. This unique service will be rolled out nationally in the coming months.

For the first time, brides will have access to more than nine types of wedding suppliers from cakes, dance lessons to photographers and suit hire, using the one telephone number.

1800 BRIDAL is an interactive phone and web service (www.1800bridal.com.au) which provides brides to-be with a network of their local wedding businesses. When a bride calls, she will be given a selection of categories. By pressing one button, she will be transferred to the local supplier in a category of their choice.

According to Mary-Anne Lowe, Director Bridal Events Australia and 1800 BRIDAL, this unique service will provide a streamlined and effortless approach for brides and create a positive first point of contact for a bride to various local suppliers and businesses in her local area.

"1800 BRIDAL will help simplify the initial daunting task of researching and choosing dozens of businesses for their wedding needs. The service is an encouraging stepping stone for what maybe a long and complicated journey for the bride," she said.

1800 BRIDAL will also be a strong marketing and branding tool for local businesses needing different ways to get awareness and traction from their customers.

"This unique bridal service is close to my heart as I originally began as a small, local bridal business and was desperate to find ways to get my business out there to the public. I wish I had a service like 1800 BRIDAL starting out as it would have made things a lot easier for me and customers." she said.

For businesses wanting to join 1800 BRIDAL, prices start from less than $20 per week for a 12 month membership. The membership gives the business exclusivity in an area which is based on local government boundaries.

1800 BRIDAL will be officially launched at the Docklands Bridal Spectacular at Telstra Dome on Sunday 6^th July.