Publicity has expanded its portfolio of clients within the lifestyle, health and wellbeing sector, now representing a major designer and manufacturer of sporting apparel.

The firm now represents Scody, who lead the Australian specialist sporting goods market, designing and manufacturing products for leading athletes and teams, including for the Australian Institute of Sport.

In making the announcement, PRincipal Sally Romano said signing Scody provided a great opportunity for her firm to promote a great local company that had achieved tremendous results but to date had not received the media attention it had deserved.

"In many ways," she said, "Scody have been quiet achievers, producing great products, and with high levels of credibility from within the sporting and elite athletics fields but were not so well known in the media or with the general public."

She explained that was a great challenge for Publicity Queen, to take Scody from a position of strength within their own industry and make them household names around Australia and overseas.