Leading Australian boutique PR agency Publicity Queen made triple-header history recently when it secured the front pages of mX in Sydney and Melbourne as well as page three in Brisbane’s mX in the same week.

Based on a creative photographic concept which involved cladding a model in Kmart Wishing Tree Appeal gift tags, the coverage had a combined estimated advertising value across the three cities in excess of $100,000.

Engaged to promote Australia’s largest Christmas gift appeal in Queensland and Victoria, Publicity Queen developed the concept so as to attract the 18 to 35 year-old market to donate to the Appeal.

With a combined readership of 750,000 commuters each day across the eastern seaboard of Australia, the client was very pleased with the result and said that it was the first time in the Appeal’s history that a front page for the Appeal had been achieved.

Publicity Queen also accomplished two front page stories for the Appeal shortly after with both the Caloundra Journal and Maroochy Journal.