Australia's favourite boutique PR firm has capitalised on months of strong growth by signing another new client, this one soon to be a household name.

Poppet International, manufacturers of Bebi drinks for children and infants, are in the process of being stocked in Woolworths retail outlets Australia-wide, and Publicity Queen are proud to be assisting them with the launch of this major new brand.

"It's unlike anything currently available in the Australian market," said Sally Romano, PRincipal of Publicity Queen. "These are nutritional drinks for babies and toddlers, featuring safe and sterile once-use delivery systems that mean no chance of contamination."

She explained that the new product would fill a market niche for parents who are very interested in providing good nutrition for their babies, toddlers and small children, but were disappointed by the products currently on offer in Australia.

She had high praise for Peter Bares, CEO of Poppet International, who had done extensive pre-launch preparations, including negotiating his supply chain arrangements with Woolworths.

Ms Romano said it was an exciting opportunity, and Publicity Queen looked forward to working hard with Poppet International so that Bebi was the first choice for Australian parents.