A Melbourne publicity consultancy, NewsReleaseXpress, is being given a royal makeover and is changing its name to Publicity Queen to more closely reflect the talents of the agency.

Beginning operations four years ago and specialising in PR for small to medium-sized businesses, the firm boasts close to a 100% publicity strike rate for every campaign it manages.

According to the owner of NewsReleaseXpress, Sally Romano, she was often called the Publicity Queen by clients and colleagues and used the term of endearment as the catalyst for refreshing the brand of her PR business.

"I used my industry nickname as the inspiration for my business name," said Sally.

"With the name Publicity Queen, we want to put a 'face' on publicity for SMEs.

"With such a personable brand and personality, we want to be stylishly approachable, professionally knowledgeable, openly likeable, truly original and of course, absolutely fabulous at what we do."

Publicity Queen is a Melbourne-based PR company that specialises in developing and managing PR campaigns for small business.

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