THE CLIENT
Publicity Queen represented Dr Deb, otherwise known as The Travel Doctor, for several years, and assisted to her become the go-to spokesperson for those with health concerns while travelling, particularly women.

THE OPPORTUNITY
In representing Dr Deb, Publicity Queen maximised the opportunity presented by the Australian public as amongst the most well-travelled populations in the world, with a particular interest in travelling to far-flung localest.

THE CHALLENGE
The challenge was to raise Dr Deb's profile, given that there are already many providers in the travel health market, and despite the potential dryness and seriousness of the sbubject matter.  Publicity Queen cut through the competition by pitching timely and informative story ideas, not just for travel and health-specific media outlets, but to the mainstream media as well.

OUR RESULTS
With Publicity Queen's help, Dr Deb was featured on radio, including 4BC and ABC 612 Brisbane; major newspapers including The Courier Mail, Sydney Morning Herald and Sun Herald; magazines including Men's Health and Style; and TV including Ch9's Extra.