THE CLIENT
Publicity Queen represent the Brisbane office of global real estate giant, DTZ, a company with a worldwide presence in 140 cities across 42 countries.

THE OPPORTUNITY
In representing DTZ, Publicity Queen has the exciting opportunity to harness the power and ease of recognition of a global brand to drive greater awareness in the local market.

THE CHALLENGE
To 'humanise' the image of DTZ by enhancing the profile of local representatives including Brisbane Managing Director, Anthony Ott.  This was done with great success already be publicising the financial contribution made by DTZ to the Brisbane flood relief effort among other philanthropic endeavours and by drawing attention to important industry research conducted by DTZ Brisbane.

OUR RESULTS
In a few short months, through tapping into a well-developed network of real estate industry contacts, Publicity Queen has generated strong media coverage for DTZ including national newspapers (The Australian, The Australian Financial Review) as well as major metropolitan press including The Courier Mail, key online coverage including the websites of the Brisbane Times and Sydney Morning Herald, and Queensland regional press including Toowoomba's The Chronicle.