As a Publicity Queen client, we guarantee 100% value.

Offering this level of accountability is an absolutely groundbreaking offer for a PR agency but our attitude is: ‘if you can't measure it, you can't master it'!

We have developed a framework of PR marketing metrics to measure key indicators within your organisation, and based on a shared reporting model, we correlate these figures and report on the value that we are creating for your business.

The major benefits in being able to quantify your publicity ROI are:

• You can quickly justify budgetary decisions
• It can highlight shortfalls in other areas of your business (eg. the sales function, customer loyalty etc)
• Your PR agency has a vested interest in working closely with you for your success

And of course we benefit too because in demonstrating our ongoing value to clients, we develop an extremely loyal following. Besides, Publicity Queen likes setting PR benchmarks for others to live up to...